In the fall of 2022, The Covenant School found itself amid several fundraising campaigns, each addressing specific needs of the school community, including annual scholarships and capital initiatives. So how do you gather support without constituents getting lost in the weeds?
The Covenant branding ecosystem features serif fonts, tradition-laden icons, and blue. Lots of blue. Covenant’s constituents are very familiar with the brand’s visual identity.
As the brainstorming began, numerous options incorporating ideas of confluence, wholeness, unity, and synergy were considered.
Streams converge, creating a powerful current, shaping its own path and flowing interminably to its destination. The 1 Fund. Clear-cut. Powerful.
I was delighted to serve as Lead Designer for this successful campaign, developing the brand identity and implementing it across mediums. Thank you to our Advancement team for working so diligently to improve the Covenant community, raising more than $1 Million dollars for students and faculty.
